http://www.lifesite.net/ldn/2005/jun/05060209.html
“By moving forward with .xxx, the online adult-entertainment industry is taking part in a pro-active approach to its presence on the Internet, making an identifiable commitment to responsible behaviour and to the development of best business practices,” said ICM Registry Chairman and President Stuart Lawley in revealing the new domain name for pornographic web content. The registration for use of the new suffix will suggest, but not yet mandate, that site owners put in place measures to protect children from unwittingly viewing their content.