Miami Gay Radio Outlet Makes Format Pay

Reuters, February 11, 2004
http://www.nytimes.com/reuters/arts/entertainment-media-gay.html
Miami Gay Radio Outlet Makes Format Pay
MIAMI (Hollywood Reporter) - When WPYM-FM took to the airwaves on the last day of December 2001, the rhythmic-dance music outlet owned by Atlanta-based Cox Radio Inc. didn't set out to do much more than reflect the pulsing South Beach club scene.
With few commercials and endless blocks of hopped-up top 40 remixes and underground club hits, "Party 93" quickly found its way into bars, cars and gyms - a format tailor-made for clubgoers and fitness buffs who
comprised the station's core audience.
Then, just a few months into its run, WPYM took a turn....