Networks wont run church spot featuring gay couple; say ad runs contrary to company policies.
NEW YORK (CNN/Money) - The CBS and NBC networks have refused to run an ad by a liberal church promoting the acceptance of people regardless of sexual orientation because the networks believe the ad is advocacy advertising.
The 30-second spot, run by the United Church of Christ, features two muscle-bound bouncers standing outside a church, selecting people who could attend service and those who could not. Among those kept out are two males who appear to be a couple. Written text then appears saying, in part, "Jesus didn't turn people away, neither do we."
"Because this commercial touches on the exclusion of gay couples...and the fact that the executive branch has recently proposed a Constitutional amendment to define marriage as a union between a man and a woman, this spot is unacceptable for broadcast," the church quoted CBS as saying.
Quote from Ad:
Ad Campaign Begins !
The UCC's first 30-second television advertisement - part of the denomination's new, broad identity campaign - began airing nationwide on Dec. 1, stating that - like Jesus - the United Church of Christ seeks to welcome all people, regardless of ability, age, race, economic circumstance or sexual orientation.
The ad has been accepted and will air on a mix of broadcast and cable networks, including ABC Family, AMC, BET, Discovery, Fox, Hallmark, History, [email protected], TBS, TNT, Travel and TV Land.
On the eve before the campaign's launch, negotiations with CBS and NBC broke down, after the networks deemed the UCC's all-inclusive message as "too controversial."